OVERVIEW

Ascend is a Canadian-based business founded by Jimmy Willard, offering group mentorship for powerlifting coaching. The business aims to provide expert guidance and support to individuals looking to enhance their coaching skills.

MY WORK

For this project, I was responsible for creating a visual identity that resonated with the target audience and reflected the essence of Ascend.

I designed a unique and impactful logo, whilst keeping it minimalistic. Developing a cohesive visual identity was crucial to establish brand recognition and consistency across all platforms. I crafted a style guide that included color palettes, typography choices, and design elements that reflected the brand's values and personality. To ensure a strong presence on social media platforms, I created custom templates that maintained the brand's visual identity. These templates were designed to be engaging, informative, and consistent with the overall brand image, helping as·​cend to connect with its audience eff