OVERVIEW

U Perform Collective is a British activewear brand founded by Erholove John, known for its high-quality athletic apparel. Originally started as women's only range, UP Collective has since produced a men's range to add to the collection.

MY WORK

Earlier this year, Erholove approached me to revamp the brand's visual identity. I worked closely with her to create a modern and sleek logo that embodies the brand's ethos of performance and style. Additionally, I developed a captivating logo animation that adds a dynamic element to the brand's online presence, enhancing its visual appeal and engagement with the audience. The new visual identity and logo animation aim to elevate U Perform Collective's brand image and resonate with its target market of fitness enthusiasts and athletes.